TDM and VOIP

Avaya and Samsung work together to offer IP solutions to businesses

February 28, 2006
By Ian Elwood

Avaya and Samsung have formed an alliance to create IP communications solutions for businesses. Using the triple-play model, Samsung and Avaya aim to create IP applications that would utilize VoIP, video and data for use in offices. Their goal is to offer converged solutions to businesses with a need for more unified communications.

Korea is slated to be the first market for this new venture, with Samsung reselling Avaya's contact center solution. Both companies will also be developing new technologies in cooperation with one another, drawing on the strengths of Avaya for IP based technologies and the sterngth of Samsung in its ability to market to a global clientele.

This is not the first time the two companies have worked together. In the past Samsung has provided services to Avaya in the form of automation of call centers, e-commerce support, network solutions and a variety of other operations.

If this trend continues we will see a greater increase in alliances between technology makers and service providers. This type of symbiotic relationship is essential for survial in a fiercely competetive market, and companies need to realize the benefit of such partnerships in order to stay in business. Strategically utilizing the advantages of another business that has dominance in a particular market niche is one way to assure that both companies will benefit from such alliances.